Aronia

The Super Berry

Aronia is the berry with the top antioxidant action and multiple beneficial effects. Aronia, this extraordinary berry producing shrub with the properties that are very beneficial to us, comes from North America. Historically, Aronia melanocarpa, one of the more popular species of Aronia, was used by the North American Forest Potawatomi tribe. It came to Europe last century and its cultivation, mainly in North Eastern parts of the continent, start taking roots until the 1940s. 

Health Indices
Antioxidant Action
Anti-Inflammatory
Anti-cancer Effects

Aronia

The Super Berry

meet

BLOOM ARONIA

We have been building our brand, and continue to do so, firmly focused on three principles for our products:

 

Circles-design-GR

Taste

Revitalising, moderately sweet with tinges of the characteristic aronia taste

Superfood

Naturally antioxidant with multiple beneficial properties

Quality

From organic berries, products

developed with Aristole

university and ELGO DIMITRA

Our Mission

In a country endowed with a wide variety of tasty, aromatic and healthy fruits, we want to offer products that the consumer will enjoy and to maintain to the maximum the high nutritional value of fruits offered by Greek nature.

 

This is how our story began:

The idea and vision for the creation of BLOOM ARONIA was born in Agía Triáda, Evrytania in September 2019, when Elias and Michalis discovered aronia in a village cafe while chatting with a producer, Panagiotis and Sophia. They quickly found out from scientific publications and also testimonies from producers and consumers, the
extremely beneficial properties of this fruit. Thus, the impetus was given to embark on a project to make this gift of nature widely available.

What came next

Then we settled on some products doing several tests mainly in our laboratory: the kitchen. Immediately after came the search for a scientific team to support in various ways the research leading to the final products to preserve the incredible properties of aronia as much as possible. That is where our collaboration began – which continues – with the Department of Food Science and Technology of the Agricultural School of the Aristotle University and later ELGO DIMITRA. We have been building a partnership with our supplier of aronia berry producers and have invested the time and effort to find suppliers of prime-grade fruits (notably cherries, blueberries, and apples) to go into the smoothies.

BLOOMies going to the market

Having confirmed the strong antioxidant properties of our products and hammered out the optimal production line, we begin the BLOOMies with the juice booster with the smoothies due to follow soon.

 

PolyBooooster
ARONIA JUICE (250 ML)

100% natural aronia berry juice from Greek berries of organic cultivation

1. Vibrant refreshing taste, moderately sweet with a touch of aronia’s typical taste.

2. Academic research commissioned by BLOOM ARONIA confirms:

– strong antioxidant properties
– high content in polyphenols, antocyanins and flavonoids that help characterise aronia as superfood.

3. Only natural sugars.

4. Produced in accordance with ISO 22000 standards.

Bloomie Smoothies
SMOOTHIE ARONIA BLUEBERRY (250ML), SMOOTHIE ΑRONIA CHERRY (250ΜL)

Rich, mouth-watering taste with prime-grade fruits, wonderful aftertaste.

1. Made of prime grade, quality fruits.
2. Based on a leading superfood (Aronia).
3. Rich in natural antioxidants.
4. Product development in collaboration with Aristotle
University and Hellenic Agriculture Organization –
DEMETER.
5. Produced in accordance with ISO 22000 standards.

Booooster
Booooster

ARONIA JUICE(100 ML)

100% natural aronia berry juice from Greek berries of organic cultivation

1. Vibrant refreshing taste, moderately sweet with a touch of aronia’s typical taste.
2. Academic research commissioned by BLOOM ARONIA confirms:

– strong antioxidant properties
– high content in polyphenols, antocyanins and flavonoids that help characterise aronia as superfood.

3. Only natural sugars.
4. Produced in accordance with ISO 22000 standards.

Bloomie Smoothie
Bloomie Smoothies

SMOOTHIE ARONIA BLUEBERRY (250ML), SMOOTHIE ΑRONIA CHERRY (250ΜL)

Rich, mouth-watering taste with prime-grade fruits, wonderful aftertaste.

1. Made of prime grade, quality fruits.
2. Based on a leading superfood (Aronia).
3. Rich in natural antioxidants.
4. Product development in collaboration with Aristotle University and Hellenic Agriculture Organization – DEMETER.
5. Produced in accordance with ISO 22000 standards.

Booooster

ARONIA JUICE(100 ML)

100% natural aronia berry juice from Greek berries of organic cultivation

 

  • Vibrant refreshing taste, moderately sweet with a touch of aronia’s typical taste
  • Academic research commissioned by BLOOM ARONIA confirms:

– strong antioxidant properties

– high content in polyphenols, antocyanins and flavonoids that help characterise aronia as superfood.

  • Only natural sugars

  • Produced in accordance with ISO 22000 standards

 

BLOOMie Smoothie

SMOOTHIE ARONIA BLUEBERRY (250ML), SMOOTHIE ΑRONIA CHERRY (250ΜL)

Rich, mouth-watering taste with prime-grade fruits, wonderful aftertaste

 

  • Made of prime grade, quality fruits
  • Based on a leading superfood (aronia)
  • Rich in natural antioxidants
  • Product development in collaboration with Aristotle University and Hellenic Agriculture Organisation – DEMETER
  • Produced in accordance with ISO 22000 standards

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Frequently Asked BLOOOOM Questions

What makes the BLOOM ARONIA products different?

The high quality of raw materials, all our products have been developed and tested to verify that a significant part of the properties that go in are still in the bottle at the time they are likely to be enjoyed by our customers.

Last not least we have given special emphasis on production health and safety.

As importantly, we have carried out market research and also a number of tasting sessions, varying the audiences: in order make sure that they are tailored-made to suit our target market (see Q&A target market below) and the expectations from products such as ours.

Who is your target market?
First, we’re age agnostic. After all, market research has shown us that interest in natural products that are healthy and rich in antioxidants spans age brackets: if anything, the younger appear to be even more interested in such products! Second, we believe and hope our products ought to make market segmentation redundant as everyone should enjoy healthy products that are good for them! Whereas we believe that our products would appeal to those with an interest in fitness and healthy eating … about half of the people in our research would consider their diet neither healthy nor unhealthy. Well, most of us have been in the situation when we feel we ought to improve our diet and go through a phase when we feel we want to balance better our food. BLOOM Aronia would come handy in that situation. Finally, some way down the line and after some thought we had a Eureka moment and decided to target the people who say that they make their juices and smoothies at home. In other words we thought of aiming to attract the demanding ones. Why do we want to attract them? (1) they are a lot more numerous than one might think as they make up almost 50% of the people we asked, (2) we thought that if we can attract them we will probably also attract the rest of our market!
Even though, in general, aronia juice is very good for you one should not take more than the recommended quantity. The optimal quantity to consume at one time ranges between 50 to 100ml and no more than 2 or 3 times a day (maximum daily quantity 150ml to 200ml). The optimal quantity varies according to an individual’s physical characteristics such as weight and body type. Furthermore, as aronia can help normalise and lower your blood pressure, it should be consumed with care by people with hypertension.
Can you give us some ideas as to how to best enjoy the BLOOM ARONIA booooster?
With pleasure! For a start, you can always enjoy it on its own as a juice before or after your gym, jogging, your cycling session or as part of your brunch, a snack break or even lunch be it a sandwich or a proper meal! Some of the founders are known to have included the booooster juice to their morning routine: they pour some natural, organic aronia juice to their yoghurt, alongside with oats and fresh fruits, to start their day with a very healthy and colourful breakfast! Friends of the founders have discovered to enjoy their gin with the booooster juice. Ultimately the choice is yours, as is your imagination and remember de gustibus non est disputandum (rough translation: as far as taste is concerned, not much you can argue with)
How has the best before date been set in the case of BLOOM ARONIA products?
When the founders discovered aronia and were impressed with its benefits and its strong antioxidant capacity in particular: they created BLOOM Aronia with a view to harnessing such benefits, to the maximum possible degree in the BLOOM products. The expiry date is a reflection of the length of time where our products still have the bulk of those benefits.
What is the best way to store BLOOM ARONIA products before opening and within how many days should they be consumed once opened?
BLOOM Aronia products should be stored away from the sun and in a relatively cool place. Once opened they should be kept in the fridge and consumed within 5 days.
Why do you claim Real Fruit Quality in the case of your juice and smoothies?
We and our supplier take special care to ensure that the aronia berries that go into our juice are of prime grade. The quality of fruits that is to go into our smoothies are also of similar high quality. Why? First, because we would like our customers to enjoy the smoothies in a similar fashion as if they were making them themselves in the kitchen. Second, because of Bloom Aronia’s mission statement which is to bring the benefits of the fruits to the consumer: well, one main way to achieve that is to use fruits that we’d also be happy to put in our plate or in our home-made smoothies! Last not least, because that’s how we differentiate ourselves compared to competition.

You can find us in supermarkets, kiosks, minimarkets, gyms, bars and health food stores